Direct marketing: the advantages of using email communication

The advantages of direct interactive marketing:
  • Infinite possibilities of segmentation
  • No representatives, sales staff or stores
  • Full budgetary control of costs with no contingencies
  • Scalability of activities (from 100 to 100.000 contacts)
  • Reduced overheads
  • Prospecting costs divided by 2 to 3
  • Speed of design and deployment (a few days maximum)
  • Adaptability and customisation of messages
  • High conversion rates
  • Agility and strong reactivity during campaigns
  • The ability to measure results in real time