C2B - psychographic segmentation at the heart of performance
AND WHAT IF YOU SEGMENT YOUR CAMPAIGNS ACCORDING TO THE MINDSET AND CHARACTER OF YOUR TARGETS?
You are certainly familiar with psychographic or psychometric segmentation. This method identifies target groups according to the motivations, priorities, attitudes, values, personalities, beliefs and lifestyles of individuals or consumers.
THE HOLY GRAIL FOR EVERY MARKETING TEAM!
But it’s tough to find this particular Grail, because the initial studies are so complicated, as is the method for putting them into effect.
EMB is now able to provide you with top quality psychographic segmentations, with no initial reference database. THIS IS OUR C2B PACKAGE.
This emergent segmentation method is by far the most effective for understanding your prospects and customers. And we are now able to offer it to you by means of our effective, powerful and excellent business intelligence solutions.
EMB provides this EXCLUSIVE package to cover over 14 million European consumers
How does it work in practice?
EMB manages significant quantities of information on prospects, providing an understanding of their everyday behaviour, relations with third parties, and their global representation:
We also handle millions of data, comparing them to look for meaning, similarity, differentiation, predictability. This takes us into the field of artificial intelligence.
These profiles are also examined from the point of view of the thousands of advertisements, job offers and publicity in general, giving a real time picture of trades and professions, in terms of activity, values and representational systems.
SO WE CAN FINALLY MATCH THEM TO YOUR PROFILES OR ARCHETYPES, PUBLIC OR PRIVATE, OF WHICH “LIFESTYLES” ARE ONE OF THE MOST COMMONLY-KNOWN.
EXAMPLES OF PSYCHOGRAPHIC CRITERIA WITH EMB
WITH THE FINE LEVEL OF DETAIL IN ITS PROFILE, EMB CAN OFFER YOU AN INFINITE RANGE OF OPTIONS FOR PSYCHOGRAPHIC OR PSYCHOBEHAVIOURAL SEGMENTATION
Artificial intelligence serving disruption
Historically, the difficulty of implementing psychographic criteria results from the complex socio-psychological studies used for reference.
EMB can now create dynamic, real time standard profiles to match your expectations and needs.
Our data are processed, updated, maintained, and examined constantly, in the search for meaning, correlations and predictions.
This helps us generate audiences with the psychological profile appropriate to your campaigns.
Our marketing database solutions rely on the very latest datamining methods, so that behaviours can be modelled according to approved data and the profile of consumers.
This is our strength, our competitive edge
Efficiency supported by neuroscience
Scientific research always validates it: the human brain is organised to take decisions which include an emotional perspective.
A message that matches our personality has greater impact. According to the University of Cambridge Psychometrics Centre, content optimised to suit the personality of target audiences is twice as effective as non-optimised content.
So it is not surprising that psychographic segmentation is at the heart of the algorithms which power the major American social networks.
Full GDPR-compliant service
Ultimately, EMB provides you with anonymised profiles, not personal data. You have a complex profile available that meets your expectations.
The profiling we apply is legal, with the permissions of the profile-holders.
THIS MEANS THAT EMB IS READY FOR THE INTRODUCTION OF THE GENERAL DATA PROTECTION REGULATION.