A market segment is a classification of potential private or corporate customers by one or more characteristics, in order to identify groups of customers, which have similar needs and demand similar products and/or services concerning the recognized qualities of these products, e.g. functionality, price, design, etc.
An ideal market segment meets all of the following criteria:
The 7 basic criteria: civil status, age bracket, address, marital status, profession, socio-professional category, income - SPC.
More than 57 effectivecentres of interest to best meet your requirements: animals, antiques, arts and culture, betting, books, business, charm, children, cinema, clothes, computing, cosmetics, decoration, DIY, economics, entertainment, esotericism, family, fashion, finance, food, games, gardening, gastronomy, gifts, goods, health, history, household, hygiene, insurance, leisure, magazines, motor vehicles, music, nature, photo-audio-video, press, property, shopping, sports, stock exchange, telephone and telecommunications, television, travel, wine, etc.
With our experts, you shall refine your selection still further, on the basis of the actual behaviour of targeted internet users: reactivity to certain types of campaign (opening, click-through, conversion), commercial behaviour (test offer, purchase, subscription), etc.