Data Quality Policy

How can EMB ensure the quality of its data?

This is a long, drawn out process which depends on a continuous control system as soon as we acquire a new address:

  • Technical testing,
  • Enrichment of business data, through our partnerships with economic and financial information companies,
  • Internal coherence check,
  • Manual tests,
  • Notifying the recipient and gathering the consents required,
  • On-going maintenance and updating.

In addition, the success rate of your email campaign will depend on the following:

The editorial and technical design of the message: not everything passes through the filters! The shipping platform: de-blacklisted at least, whitelisted at best!