The utility of direct email marketing

Why has email marketing been booming in the last 5 years?

Email marketing represents a wonderful opportunity for:

  • Optimising your commercial strategy,
  • Extending your geographical markets,
  • Contacting the right person efficiently,
  • Working with much greater reactivity and agility,
  • Improving the management of customer relations,
  • Rationalising your costs.

The benefits of targeted email marketing are:

An email marketing campaign costs 3 to 5 less than a postal mailing. Emailing significantly reduces or even eliminates:

  • Routing costs
  • Administration costs (fulfilment)
  • Postage costs
  • The cost of managing returns
  • etc.