The use of email in business

What is email used for? Why businesses use email in their strategy?
  • Increasing your notoriety
  • Extending your customer catchment area
  • Identifying prospects
  • Qualifying contacts
  • Winning new customers
  • Testing offers, products, actions, etc.
  • Launching new services or products
  • Winning the loyalty of your buyers
  • Managing your portfolio of customers
  • Offering supplementary products
  • Conducting studies and surveys
  • ...